in the united states has a shoe factory. gray cool in order to expand the market, the factory owners deliver a marketing manager to africa investigation on a lonely island market.the marketing manager arrived, they found the local people are in the habit of wearing shoes, return to the hotel, he immediately telegrams tell the boss said, we never get my shoes, no market here. light grey classic tall

when the boss after receipt of a telex, think pondering these questions by ordered another marketing manager to field surveys.when marketing manager of the sight of the local people to barefoot, not chestnut classic short wearing any shoes, heart excited, return to the hotel and immediately advise what boots tall the boss: this island residents no shoes, huge market potential. send one million pairs of shoes quickly.

enlightenment

the same situation, but have different views and conclusions.in fact, when we frequently to bad or of thinking we will miss the many the chance of success.on the contrary, i have to the good, the positive side to think