year 1987 saw the launch of a new line of nikeshoe. this new line of shoes that shook the world with its innovatively advance air sole technology was nike airmax. since its introduction lot many changes have been done to the original model.

the campaign started with the punch line: a little less hurt. the campaign made a strong appeal in the minds of the people with using athletes in the promotional campaigns.

most of the shoe models use a cushioned heel at the bottom that is observable from the side.

major types of cushions used were as follows c

air max2

tube air

zoomed air

tuned air

year 1985 saw the launch of dunk as the shoe for the basketball players. they named it converse basketball shoes nike dunk sb. they initially targeted only the basketball players. even the technology embedded was so as to support the sporty features of the shoe. in the year 1998, the dunk range of shoes was re launched as a fashion icon amongst the youth. in comparison to the nikes original shoes, the dunk range of nike was basically launched as a lower profile shoe. but the sole was lighter than the parent shoe. to popularize the dunk range, nike even launched a program called college colors programs.

the dunk range was further expanded to nike dunks high, nike dunks low and nike dunks mid. the nike dunk highs are a mouthful to say and certainly eyeful to look at. in comparison to dunk high shoe line the nikedunks low and the nike dunks mid range shoe have a street style but certainly with high performance quality. as a real treat to women, nike introduced an exclusive collection of shoes which looked absolutely nike white sporty, trendy and inspiring. if you are a fashion lover and desire to be with ultra look, then nike shoes can stand up to your expectations. the designs look inspiring, yet they come with feasible rates where everyone can sizzle with dashing look.

air jordans c new balance aravon shoes

airjordan is also called the best shoe ever or mjs. this line of shoes were designed especially or michael jordan and was named after him. michael jordan being a professional player for basketball, his name was certainly the best brand endorsement. even after michael jordan have retired from the game but still this shoe in his name is very much popular. now michael jordan is sold under the jordan brand. so, it is jokingly said that jordan brand has renowned a basketball player. the signature shoe model, a variant, of the same has also been launched recently.

womens air jordans: on the first time launch of air jordans women collection, nike promised to deliver the nike shox shoe same quality and commitment to this range that it had shown previously in men shoe line. the women airjordanshoes were surely no exception to that. as much as the male fans the female fans were enthusiastic about owing jordan air shoes. the womens air jordans comes with wide ranging collections and you can spend some time to surf the net for finding your choice of collections.