The ugg story

The original Ug Boot. "Ug," (also spelled "Ugg" and "Ugh" in Australian dictionaries) is not a brand name but an age old generic term for this style of Australian-made sheepskin boot. In Aussie slang, the Ug name is short for "ugly." In terms of comfort, however, the cute Ug Boot is a thing of beauty. The softness of the Australian Merino sheepskin produces a boot with a snug, cozy, form-fitting feel that’s more like a sock than a shoe, yet it’s rugged enough for outdoor wear. The fleece lining has the astonishing property of providing year-round comfort. In cold weather, the plush fleece provides an insulating layer of warmth by trapping your body heat, much like goose down does. But in the heat of summer, the natural fibers of the fleece actually cool your feet by wicking away perspiration.

Most Australians only wear ugg boots around the house, or trips no further than the local corner shop. The boots have also been popular with surfers and competitive swimmers since at least the 1960s, for keeping warm while out of the water. Lately Aussie surfers used ugg boots as their footwear and made them a symbol of their lifestyle. By the 1970s, in Perth, the largest city on Australia’s West Coast, Ug boots were being manufactured by several small companies in the area. Perth has much the same climate as Southern California and is also a haven for surfers, whom Aussies call "surfies." And it was the community of surfies at the great surfing beaches at Margaret River near Perth who first adopted Ug Boots as their footwear of choice and made them a symbol of the Aussie surfing lifestyle.

From the beaches of Western Australia, Ugs were soon seen on the feet of East Coast surfers from Brisbane to Sydney. And it wasn’t long before some of these surfers -- the ones who traded their surfboards for skis in the winter -- found that their Ug Boots were just as at home in the ski resort areas of the Snowy Mountains as they were on the warm sands of Sydney’s Bondi Beach.

It was Aussie surfers, traveling the world in search of the perfect wave, who first introduced their mates in Southern California to the pleasures of the Ug Boot. Ugs soon became a cult fashion among those L.A. surfers who could depend on a buddy ‘down under" to send them a pair of boots.

Natural properties of the sheepskin leather used in the vast majority of sheepskin boots results in thermostatic benefits. Thick fleece fibres on the inner part of the boots allows air to circulate during summer so your feet don't become excessively warm. The natural thermal properties of sheepskin ensure warmth in colder climates. Warm in winter and cool in summer, that is the beauty of genuine Australia sheepskins.

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