timberland is well positioned to benefit from all of these trends. its mixture of 'outdoorsy casual' wear and more specialist sports gear means it has its feet planted firmly in both camps.

in the clothing and footwear market, brands are king. in fact, there are few sectors where they are more influential. the importance of branding has led to increasing crossover of clothing manufacturers into footwear and vice-versa. as a result, timberland, which started out making footwear, has expanded into apparel. changes in retail are also affecting the market. footwear is being sold by a wider range of timberland shoes outlets, including department stores, fashion retailers, sports and outdoor shops, as well as traditional high street shoe shops. for cheap timberland boots example, fashion multiples such as next and river island as well as marks