cheap timberlands in 1991, jeffrey swartz, the grandson of founder nathan, was timberland boots named as chief operating officer. timberland began trading on the new york stock exchange under the symbol timberland women boots tbl and in the following year became the founding men timberland boots national sponsor of city year, making its first $1 million investment.

in 1996 a new line of women's dress casual footwear was introduced, as was a multi-purpose outdoor line of performance footwear. kids' footwear was also launched and new licencing agreements signed for gloves, travel gear, eyewear and socks. in 1998 jeffrey swartz became timberland's president and in the same year revenues hit $862.2 million.

12.since the development and launch of the classic mens timberland boots boot in 1973, timberland has built its reputation of delivering long lasting, hard wearing product. its success in footwear continues to be driven by a diverse product portfolio, focused on meeting the distinct needs of timberland's key women timberland boots consumer segments. with a timberlands focus on innovation, value and distinction, timberland's footwear delivered its third consecutive year of double-digit worldwide unit shipment increases discount timberland boots in 1999.

timberland clothing continues to be an integral part of timberland's evolution as a global lifestyle brand. in the uk, timberland has developed a profitable and well-established men's apparel business.