in 1996 a new line of women's dress casual footwear was introduced, as was a multi-purpose outdoor line of performance footwear. kids' footwear was also launched and timberland women boots new licencing agreements cheap timberland boots signed for gloves, travel gear, eyewear and socks. in 1998 jeffrey swartz became timberland's president and in the same year revenues hit $862.2 million.

timberland has also made important strides in the area of ethical business. its culture and brand identity are grounded in the belief that 'doing well' and 'doing good' are not contradictory. timberland's partnership with city year, a us based organisation aimed at encouraging young people from diverse backgrounds to participate in their community, has become a valuble part of timberland's cheap timberlands strategy. in 1989 timberland boots sale timberland donated 50 pairs of work boots to city year initiating the start of a long term relationship that continues to flourish to this day.

timberland has invested over $1 million in the project and set up its community action programmes for employees, called path of service. this allows each full-time member of staff across the world paid leave to work on voluntary projects in and around their local community. in 1997 timberland pledged 40,000 hours to america's promise and increased timberland boots store paid community service time for employees to 40 hours per year.

11.timberland can trace its origins back to 1952, to new england in the us. that was the year that timberland boots store nathan swartz bought a 50% interest in the abingdon shoe company, a massachusetts-based outfit manufacturing 'own label' shoes for leading us footwear brands.

by 1955, swartz had bought the remaining interest in the business and was joined by his two sons. swartz and sons made their first boots under the 'timberland' name in 1973. thanks to the revolutionary injection moulding technique they had introduced eight years earlier, they were guaranteed waterproof and were an instant hit. as its leather boots and shoes appeared on the market, the brand became well-known and cheap timberland boots in cheap timberland boots 1978 the business changed its name to the timberland company.in 1980 timberland footwear was launched in italy, its first foray into the international market. in 1986, the first timberland store opened in newport, rhode island, in the eastern us. two years later, timberland introduced the hydrotech boat shoe as well as their first men's sportswear collection. timberland came to the uk in the 1980s through distributor partnerships, but a subsidiary of the business was set up in 1989.

in 1991, jeffrey swartz, the grandson of founder nathan, was named as chief operating officer. timberland began trading on the new york stock exchange under the symbol tbl and in the following year became the founding national sponsor of city year, making its first $1 million investment.