Hi JR,

Because of the Internet, publicizing one's work is easier than ever.

Off the top of my head, create articles related to the subject matter of your book and publish it online. Be sure you have a bio at the end of the articles containing the link to your book, website, or blog (If you don't have yet a home page, use your blog or user account page here at WriteLit.com or you may create one at blogger.com or other free blog sites). Create press releases and submit it to press release websites like prweb.com (for free or paid for better coverage); send the press releases too to online and print publications. You may also advertise on Google Adwords.

Hope this helps,
Dino